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THY named “Turkey’s most expensive brand”

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The 2022 “TURKEY100 – Turkey’s Most Valuable Brands” research by the international brand valuation company Brand Finance has been completed.

In the statement made by the THY Press Office, it was noted that THY took the first place in the list, as in 2018, 2019, 2020 and 2021, and that the brand value of THY was determined as 1.6 billion dollars.

In the statement, it was stated that despite the effects of the Kovid-19 epidemic that shook the global aviation industry, it was a valuable achievement that THY, which showed a strong stance both in the sky and in the middle of the brands, was This awarded title for the fifth time in a row, maintaining its place in the past years.

THY Board of Directors and Executive Committee Leader Prof. Dr. Ahmet Bolat said:

“We are proud to be ‘Turkey’s Most Paid Brand’ since 2018. I would like to thank all my colleagues who have a share in this success. With the responsibility of being the national flag carrier of our country and the power of being the airline that flies to the most countries in the world, we continue to bring our brand together with many more successes. we will continue.”

Brand Finance, the world’s leading independent brand valuation and consultancy company, has been aiming to bridge the gap between marketing and finance since 1996.

The company, which has been calculating the financial cost of brands for more than 20 years, evaluates the world’s top 5 thousand brands every year and prepares approximately 100 reports annually by ranking these brands on the basis of country and branch.

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