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Retail sector focuses on digital transformation

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“Retail Days”, which will be held by Soysal with the main theme of “Digital Transformation” on June 1-2 at the Haliç Congress Center, is preparing to host many local and foreign speakers and more than 8,500 participants in its 21st year. The closing of the event, where the Retail Sun Awards will also be given, will be with the Ajda Pekkan concert this year.

İSTANBUL İGFA- The “Retail Days”, which will be organized for the 21st time this year by Soysal, will host many local and foreign speakers who will guide the future of the retail branch on 1-2 June at the Haliç Congress Center. Organized under the main sponsorship of INSPARK/Salesforce, Akinon and Atış Yapı, PG22 will focus on the digital transformation of the department this year, while discussing the best practices and development areas of retail brands and business partners.

On Wednesday, June 1, PG22 main stage will host Vala Afshar, Digital Marketing Leader of Salesforce, the world’s largest CRM company, and David Roth, CEO of The Store WPP, one of the leading players of the apparel division, Vahap, Leader of the Board of Directors of LC Waikiki. Küçük will be performing with Suat Soysal on the “Is it easy to create a world brand from Turkey?” will host the session.

Mediamarkt Turkey CEO Yenal Gökyıldırım’s “Technology OK, Human?” Serra Yılmaz, CMO of Akinon, will host Gülden Yılmaz, Member of the Board of Directors of Koton, to talk about the agenda of digital commerce at the E-Commerce Stage. Sephora CEO Berrin Beksaç Özduman, YvesRocher CEO Elif Berker and L’oreal General Manager Sinem Sandıkçı Gökçen will talk about digitalization and new period practices in their branches.

On Thursday, June 2, the world’s No. 1 Cyber ​​Security Specialist Mikko Hypponen, as well as George Homer, one of the world’s leading names in visual merchandising, looked at the merchandising concept in the new period and Microsoft MEA Retail, Travel and Hospitality Cutting. It is possible to listen to the future of retail after the pandemic from its manager, Ramy Fares. Huawei Portable Services Europe Deputy Leader Dr. Jaime Gonzalo, on the other hand, in his speech titled “A Completely Interrelated Intelligent World”, will draw attention to Huawei’s digital future vision and investments that will support the development of digital industries in Turkey and its power in digitalization.

RETAIL BRANCH WILL BE DEBATED IN 29 SESSIONS ON FOUR OTHER ‘SPECIALIZATION SCENES’

During the Retail Days, alongside the main sessions focusing on the digital transformation of the segment, parties to the retail section In 29 sessions in 4 different “Expertise Stages”, various problems and development areas of the sector will be discussed. In the middle of the speakers are Boyner Büyük Mağazacılık CEO Eren Çamurdan, Teknosa CEO Sitare Sezgin, CarrefourSA CEO Kutay Kartallıoğlu, Ekol Management Council Leader Ahmet Musul, Prof. Dr. Emre Alkin and Levent Erden. At the

Retail Days Fair, the participants will have the opportunity to visit the inspiring stands of the leading companies in the retail and technology sectors. Retail Sun Awards, which are the most prestigious awards of the sector, will also find their owners under the sponsorship of Aqua Florya.

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