Netflix, the digital broadcasting platform with 220 million subscribers worldwide, announced that it was laying off for the second month in a row.
The platform, which dismissed 150 people after it announced that it had a decrease in the number of subscribers after 10 years, announced that it laid off 300 people, most of whom were working in the US office, in June.
Netflix said in a statement that it continues to recruit in other areas, and said, “We made these adjustments for our slower revenue growth, while we continue to invest significantly in the business and our costs continue to increase in parallel.”
SUBSCRIBER PRICE HAS INCREASED
Faced with fierce competition in recent years with the launch of rival platforms such as Disney Plus and Amazon Prime Video, Netflix has recently increased its price, which contributed to subscriber losses, primarily in the US and UK.
The streaming platform stressed that it expects subscriber numbers to drop by 200,000 earlier this year, followed by another two million declines in the three months to July.
ADVERTISING SOLUTION TO LOSS OF REVENUE
Making a statement the other day, CEO Ted Sarandos said that Netflix is talking to several companies as it researches new advertising affiliates to appeal to price-sensitive audiences.
“As you know, we don’t add ads to Netflix today. We’re adding an ad layer for people who say, ‘Hey, I want a lower price and I’m going to watch ads,'” Sarandos said.