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‘Ice cream cabinet’ decision from the Competition Authority

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Competition Authority signed a valuable decision concerning neighborhood grocers and markets.

ANKARA (IGFA) – The Competition Authority made a decision on a famous company operating in the industrial ice cream market on June 24.

In grocery stores and markets, there is usually an ice cream cabinet for a single brand and only the works of the relevant brand are in this cabinet. Small shopkeepers may not have a place to put a second cabinet or the power to meet the expenses of the second cabinet. The Competition Authority reversed this situation with its latest decision.

It was stated that the famous ice cream company violated the elements of the law on the protection of competition and an administrative fine was imposed accordingly.

In the decision, it was also pointed out that the contracts regulating the use of cabinets related to the famous ice cream company also prevented competition and new measures were introduced.

according to the measures decided by the Competition Authority; In sales points with a closed net sales area of ​​100 square meters or less, it will be valid if there is no other ice cream cabinet that the consumer can access directly, apart from the cabinet related to the ice cream company in question. And the contracts regulating the use of ice cream cabinets will be arranged in such a way that 30 percent of the cabinet volume at the point of sale will be used by competing works.

The Competition Authority also released a short movie about the results of the decisions made in terms of the famous ice cream company’s competitors, sales points and consumers.

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